Singha X The Only Market

Singha is more than just Thailand’s premium beer — it is a cultural icon. First brewed in 1933 by Boon Rawd Brewery, Singha became Thailand’s original and most beloved beer, proudly representing quality, craftsmanship, and Thai pride for generations. Singha has stood as a symbol of strength and heritage, carrying the spirit of Thailand from Bangkok to global stages.

Now, Singha partners with The Only Market Bangkok, a brand known for capturing the city’s bold identity through street culture and Thai typography, to create an exclusive merchandise collaboration: “1993 The Original.”

This collection is inspired by the energy of Bangkok — the neon lights, the late-night streets, the feeling of nostalgia mixed with modern style. It brings together Singha’s classic branding and The Only Market’s Thai typographic design language, creating a powerful blend of tradition and trend. The statement “1993 The Original” is designed like a vintage label stamp — bold, timeless, and instantly recognizable — celebrating both Singha’s history and Bangkok’s creative future.

The collection features 4-key pieces:

• T-shirt: effortless streetwear with iconic graphics

• Fisherman Pant: Thai heritage silhouette reimagined in modern blue

• Crossbody Tumbler Bag: functional lifestyle piece for city movement

• Folding Fan: a Bangkok essential with collectible design value

Every item captures the heart of Thai originality — authentic, bold, and proudly local. More than merchandise, It’s a tribute to Thailand’s original premium beer and the culture that continues to inspire the world.